LaCaze Business Review

branding

#branding #business

Did you hear about KFC making a website dedicated to stock photos of its fried chicken?

I laughed out loud when I heard about it. And then I considered going to KFC for lunch.

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Personal branding is broken.

To establish yourself as an authority in 2022, you're expected to go all in on one field or discipline. That strategy may work for some people, but what if you're someone who enjoys finding links between unrelated studies? What if you're someone who doesn't want to be tied down to one job title?

Lifelong learners are likely to see their brands grow and evolve as they acquire more knowledge and skills. How are they supposed to showcase their growth and evolution?

Unfortunately, professional networks and platforms like LinkedIn aren't tailored for those wanting to showcase their range.

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It's LinkedIn and Polywork official: I've left the oil and gas industry.

I couldn't be more excited. And it's hard to imagine how I could have gotten any luckier.

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